Our Ethos

This project that is SLAB Racks was born out of the need for a better surfboard rack but it has been built around the idea that we can use thoughtful design and automation to be more productive, more flexible, and more sustainable in our work. Our ambition is to enable simpler and healthier lives by building the most functional sports gear storage solutions in the world.

Our Ethos is crucial to this mission and can be articulated using these 5 principles of business we operate on every day:

Functional without compromise
We're on a mission to build the most functional sports gear storage racks kiwis can buy so it's no wonder we prioritise function without compromise. We use our four Metrics of Function to quantify each racks functionality and ensure we stay true to our word.

Focus on the essentials
The simplest of products are often the hardest to design, and our racks are no exception. We've come a long way since our first rack adding functionality while reducing complexity, and the benefits are numerous. A simple design can create a more usable product that lasts longer with less impact on the earth.

100% Kiwi Made
There are good kiwis doing good things all over Aotearoa. We want to tap into that pool of skill and passion in both our manufacturing process and in our do-good donations schemes. Choosing NZ-grown wood and local manufacturers not only supports the local economy but also reduces freight emissions and ensures consistently high-quality products.

Purpose driven
We see profit as necessary to run a sustainable business but we don't see it as the goal. Finding sustainable adventure is the purpose of this project and we are committed to making sure it stays that way.

Adventurous by design
We're always on the search for adventure, including in the design of our products. The nature of our business provides countless opportunities to try something new so we take every chance we can.